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November 17, 2008
Alberta launches ‘Bloody Lucky’ campaign to reach young workers
The Alberta government launched a new public awareness campaign to remind young Albertans about the risk of workplace injuries and fatalities.
The campaign, which is based on research and testing, focuses on 15 to 19-year-olds and emphasizes that workplace incidents can be very real with lasting consequences. The campaign also lists specific questions young workers should ask their employers to avoid a workplace injury or death.
Workers are being driven to www.bloodylucky.ca through transit ads, video productions for movie theatres, posters and Internet banner ads.
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Reed Construction Data Chief Economist Alex Carrick discusses current developments in Canada's economic environment. He also shares light-hearted reflections on life and current events.
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